Ad launch submission

1 · What is this

The format, the concept and your title. The ad's name is built from these for you.

Format*

Concept*

Your concepts first. Not there? Make a new concept ↗

Angle · persona

Pick a concept.

Title*

Only your words: your number and signature are added for you.

Sale it sells (offer)

Only for an offer-led ad (a sale static, a Halloween cut). Otherwise leave it on “No offer”.

1b · The ads

One row per file, in file-name order (V1 = the first file). Hook = which opening it is.

How many ads*

Ad	Hook #*	Lead #	Body #	File #	Primary text #	Headline #

Hook 1–99 per opening. Lead only for a VSL / drama with a swappable section. Body 1 unless the body itself was rewritten.

The names it launches under

Pick a concept and fill the ads.

2 · Creative

Where the files are. Links only — nothing is uploaded here.

Creative link*

Drive must be set to Anyone with the link can view. This is checked when you submit.

Which files

“all”, or list the file names to launch.

3 · Ad copy

This is what Meta shows on the ad.

Primary text*

Paste it exactly as it should run. Line breaks are kept.

Testing several copies (e.g. 3 leads on one body)? Add each one; every ad in section 1b then says which copy it runs.

Headline*

Description

The small grey line under the headline. Almost always left empty.

Button (CTA)*

Also test on a lander

Every ad launches to the product page. Pick a lander and it also launches as a second ad set pointed there. Tracking tags are added at launch.

4 · Where it goes

The page it posts from and the ad set it lands in. Campaign: .

Facebook page*

New ad set

Built from the concept.

Every submission gets its own new ad set, named by the concept.

5 · Who made it

How this ad counts on the CG Arena leaderboard. One person per role — the same ad never counts twice.

Strategist*

Editor

Creator

Strategist = whose concept and copy it is. Editor = who cut it. Creator = whose face or footage is in it. Leave editor/creator empty if nobody.

6 · Notes

Anything the launch should honour.

1 · What is this

1b · The ads

2 · Creative

3 · Ad copy

4 · Where it goes

5 · Who made it

6 · Notes

Your submissions